# As a commodity
Attention as a commodity, it is increasingly competitive to compete for everyone’s attention
- shortening of attention spans? not sure if this is an actual thing
- ‘digital detox’ people not just as the products, but as the producers of the product (data)
Attention is the main currency of production – what limits you from doing everything at once. Attention, then, is a common pool resource. It is non-excludable (anyone can bid for their attention) and rivalrous (limited attention).