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Niche at scale

Last updated Dec 24, 2021 Edit Source

“Tokyo, a city where a number of unusual stores exist: Stores that only sell vinyl records from the 1970s, or that only sell whisky from the 1980s.

Put those stores in a Des Moines suburb and they will obviously fail. But in Tokyo, where 20 to 30 million people can reach the city by train, there are likely to be a few thousand people who love 1970s albums or 1980s whiskey.

The internet is Tokyo.” ( Source)

“In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol


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