Niche at scale
“Tokyo, a city where a number of unusual stores exist: Stores that only sell vinyl records from the 1970s, or that only sell whisky from the 1980s.
Put those stores in a Des Moines suburb and they will obviously fail. But in Tokyo, where 20 to 30 million people can reach the city by train, there are likely to be a few thousand people who love 1970s albums or 1980s whiskey.
The internet is Tokyo.” ( Source)
“In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol